Myth 1: ‘The META Keywords tag is important and should be filled with as many words as possible!’
Let’s get this one out of the way. Search Engines realised a long time ago that trusting website owners to rank themselves using keywords was a bad idea. Take Google for example – it reads the content of your pages, and ranks your site based on how many people are linking to it. No amount of keywords hidden on the page will affect this. In fact, stuffing your page with keywords can actually harm your rating, as Google may think you are trying to cheat the system.
Myth 2: ‘(Insert SEO company name here) has the power to make me #1 on Google overnight!’
It doesn’t matter what the company tells you, there is no guaranteed way to get your website to the top of Google’s organic search results page.
Many companies will offer you such promises, but the fact is it is Google’s job to rank the websites according to how useful they are. You may think your website is the best source for Widget News, but if it is a brand new site without much of a following then you simply are not going to overtake your competing sites (Widget Weekly and Widget World) just by paying a company to add some tags to your website.
Google relies on its honesty at ranking pages according to a common consensus across the internet to get its great results. If Google were so easy to manipulate then Google would be useless.
Myth 3: ‘I need to pay to submit my site to search engines every month’
Some companies will try to convince you that in order to stay visible on search engines, you need to pay to resubmit them each and every month. This is simply a lie.
If Google had to receive instructions to resubmit every single page on the web each time it did a crawl, the internet would come to a standstill. There are literally billions of web pages on the internet, and Google does not need reminding of them all.
Another thing SEO companies might say is that they are submitting you to dozens of search engines. Currently there are only a few big players in the search engine market, and Google dominates them all.
Myth 4: ‘It is vitally important that I show as the #1 search result for [widgets]’
Think about the last time you did a search on Google. If you were searching for a local shop in your area that sells widgets, you did not just type [widgets] did you? I expect you entered something like this: [widgets in Ipswich].
Targeting specific search terms is what can make your website stand out from all the other companies who are competing with you. You need to think about what is unique about your products or services and use this to your advantage. Don’t try to appear in highly competitive search terms when all you really need are the ‘long tail’ of search terms which result in you getting a sale. Think quality, not quantity.
Myth 5: ‘SEO is expensive, and will add significantly to my website cost’
A website built according to web standards, with accessibility and search engine optimisation in mind, will outperform a shoddily-made website stuffed with irrelevant keywords and meta tags any time. Every website we build at Spring Bud is created with search engines in mind, using compliant code to ensure your content stands out from the crowd.
For more information and to see what we can do for you, please contact Rubious now.