What is involved in designing and building a website?

3 Aug 2012Greg read

The first point is understandable as there can be a lot of technical jargon that gets used when talking about web design in general. Ultimately it is up to the web design agency to keep this to a minimum, as it is not necessary for a client to know all the various acronyms that surround the process of designing for the world wide web. What you should be concerned is about receiving an end product that looks gorgeous but more importantly works how you want and need it to work.

The second point is a personal grievance of ours, too many times we have met clients that have been ripped off or been lumbered with something that just doesn’t meet their requirements from a past web agency –  it can give the rest of us a bad name. What is really needed is a customer-oriented, innovative company like Rubious to step in and save the day. Instead of blinding you with jargon, your web design company should focus on what the your real needs are while combining years of experience to create the final product.

To help ease potential clients’ worries we thought it would be good to take away some of the mystery and put together some posts that aim to help you understand what actually is involved when you commission a creative web agency like Rubious to undertake your new website design project.

All design agencies have their own ways of working but on the whole there will be 3 core ingredients that make up the process. On a very basic level this can be broken down into:

1. Project specification

2. Design

3. Build

Each of these stages hold a lot of different facets and intricacies;

Project specification
Project brief, website features and goals, budget and timescales.


Design phases comprising of initial designs that take into account existing branding guidelines, pitch and tone of design concepts, and navigation structure. These then lead to more advanced developed visuals that build upon these areas and looks into more specific website feature focused visuals, for example detailing how the shopping basket system works on an eCommerce site.


The build phases are often the last part of the website project. Taking the designs and turning them into a real, working site can take time. Specific features and content management systems need to be bespokely built and tested. Often client involvement in this part comes right at the end when content inputting and overall testing is required.


So over the course of the next couple of months we will publishing posts that focus closely on what the web design and build process involves when working with Rubious.

Stay tuned for the first post coming shortly that focuses on the first step of the process: Project specification.