StatCounter Global Stats have recently published figures that show for the first time, mobile and tablet internet usage has grown to 51.3% of all internet usage worldwide throughout October 2016 compared to desktop which has shrunk by 48.7%. This data has been collected from over 15 billion page views per month for over 2.5 million websites.
In some parts of the world the mobile and tablet usage is already higher, India for example has over 75% internet usage through mobile devices. Whilst in Western countries like the UK and the US, despite a decline in usage, desktops are still primarily source or internet usage at 55.6% and 58% respectively.
“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not”
“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites for its mobile search results.”
Aodhan Cullen, CEO, StatCounter.
Google had already identified this trend a few years go and made changes to it’s search results in 2015 that favour mobile friendly sites. However this is just the start, Google has been outspoken in encouraging webmasters to provide a fast seamless user experience across all devices and is taking further steps to achieve this. Last month a webmaster trends analyst with Google gave a talk about how they are exploring the idea of creating a separate mobile index, which will become it’s primary index. which means that desktop will become a secondary index and updated less frequently.
It is evident that now more than ever businesses cannot afford to ignore mobile and tablet devices any longer. Get in touch with us today to find out how we can help your business keep up to date and ensure you provide a great user experience to users across all devices.