Flexibility is the key to a great relationship

9 Mar 2017Shaun read

As part of our brand refresh, we undertook a review of clients that we’ve worked with over the years and came to the above conclusion. One example of this is our relationship with Inform Direct; an award-winning business, providing company secretarial software, with whom we’ve worked since 2012.

Originally enlisted to create a website for Inform Direct, over the years we’ve not only refreshed this and kept it up to date, but, recognising the skills that we have across the team, we’ve also been asked to get involved in other areas of the client’s business. 

In December, Inform Direct were named Practice Software Product of the Year at the British Accountancy Awards; in March last year, they also scooped Software Product of the Year at the prestigious Business Finance Awards run by Financial Director magazine. Regularly receiving testimonials from happy customers such as this:

“Your support is simply superb, your platform is neat, intuitive and super slick” – Richard Green, Director of RJSG Chartered Accountants

We know that Inform Direct are a business for whom function and form go hand in hand. 

As we’ve grown alongside Inform Direct, they recognise that we have a varied and adaptable skill set, and we can work together to help them create this ‘slick’ interface. Having been involved in the website, the design of new software features and infographics, we’re glad to offer the flexibility that really does ensure we’re considered a part of their team.

“As an emerging business, very much like Rubious, we’ve recognised that we need to adapt to our market; to be proactive in developing our products and services, rather than simply reacting. We push ourselves and our suppliers to achieve great things; sometimes things outside of our comfort zones – it’s something that we feel is important in order to grow. We are delighted to have a relationship with Rubious in which we can discuss new ideas and the ways in which they can help us to realise those. We’re recognised for our customer service and for our software’s ease of use; we know that, as well as the functionality, the look is important in making this possible – we know that Rubious understand our business and can help us with those aspects.”– John Korchak, Inform Direct

In taking a look down our client list since we founded Rubious, it’s fair to say that Inform Direct are one of many clients that have been with us for a number of years. 

We believe, just as John mentions above, that form and function go hand in hand and that flexibility really is key to a long lasting relationship.