Deluxe Nutrition are an online retailer selling premium high quality nutritional supplements. They approached Rubious to push forward and develop their eCommerce site to the next level.
Their existing site at the time had limited functionality and to progress Deluxe Nutrition needed more control over managing their products and promotions. Rubious provided them with a new look website complete with all the tools they needed to manage their sales, with the ability to offer a range of promotions and incentives, and more interactivity for their customers.
Design highlights - product promotion
Click a beacon to learn more about the features of this website
USPs at a glance
At all times a user can see unique USPs of Deluxe Nutrition, this helps reinforces what the company stands for and gains trust with the potential customer.
With all food related industries information regarding ingredients and allergens is highly important. Deluxe Nutrition have the ability to assign allergen symbols to each product.
Customers earn reward points on every purchase they make, which they can redeem against a future order or receive free gifts from Deluxe Nutrition. Reward points are shown next to the call to action button, this is dynamic and increases when a user increase the quantity.
Promotions and savings
We all like a bargain, the ability to set products as a sale item with definable discounts allow Deluxe Nutrition to push specific items and draw the attention of customers. Discounts can be set up as percentage or fixed amount off, BOGOFs or free delivery.
Show the love!
If your customers really love what you do, then shout about it! It is the perfect way to instil trust with users of your site. Deluxe Nutrition utilise an independent online rating service called Trust Pilot, which is integrated with the website.
Cross-selling is always a great way of enticing customers to spend more. Deluxe Nutrition have the ability to set up which products link with other products on an individual basis.
Content management features include
- Edit images
- Edit text
- Edit slideshows
- Embed videos
- Edit call to actions
- Edit contact details
- Edit navigation menu
- Add, delete pages
- Add, delete products
- Add, delete categories
- Add, delete blog posts
- Add, delete team bios
- Add, delete FAQs
- Drag & drop re-ordering
- Edit page titles (h1 tags)
- Edit meta data
- Edit Google descriptions
- Create XML feeds
- Manage discounts & promotions
- Manage reward points accounts
- Manage payments
- Manage Downloads
- Process contact forms
- Process orders
- Quantity discount pricing