DQ Services | Rubious

Established in September 2004, DQ Services are predominantly a family run business who still values old fashioned customer service. As the business has grown significantly their website needed to grow also to keep pace.

Rubious worked with the DQ team and an SEO expert to overhaul the site from the ground up. Reworking not only the styling of the site but also heavily focused on site structure, navigation and product purchasing user journeys.

The result has seen sales increase significantly, both on desktop and mobile platforms.

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Design highlights

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Quick add to basket actions

This allows users to quickly choose a quantity and add a product to their basket straight from the product listing screen - speeding up the overall process if users already know which product they need.

Saved item

Users can create favourite lists of products.

Hide/show filters

Users can access a vast range of filters to narrow down their search for the perfect product. Condensing these with a hide/show feature makes the process less daunting for the user.

Reward scheme

Customers get rewarded with points for every purchase - this gives the users greater incentive to come back to the site and order again! Points can be redeemed for gifts or a monetary value.

Price filter

A dynamic price filter allows users to quickly and precisely narrow down product to fit their budget.

Currency converter

A currency converter allows customers to see in realtime what prices are in multiple currencies.

Design highlights

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Change options

All products can be assigned variations/options for the user to choose from. These can affect the price/and image shown.

Icon tool tip

Products can be assigned a feature icon to highlight a benefit to the customer. These icons are accompanies with a tooltip to help explain what icon represents.

Delivery info modal

As with all eCommerce sites delivery information is key in winning a customer. The delivery modal is easily accessible and contains all the important delivery information needed.