Ernest Doe is a long established family firm with a network of branches in the South and East of England, with over 100+ years of trading. The time had naturally come to develop Ernest Doe’s online offering. Having worked with Ernest Doe previously on their core sites, Rubious were delighted to undertake the design and development of an eCommerce site.
The site was launched with a small product catalogue, but designed to allow for growth as Ernest doe expand and develop the online side of their business. It was important to instil the same sense of tradition and experience people associate with the brand in to the site, so sales team calls to actions are used throughout the site to offer reassurance and advice.
Design highlights - experience and expertise
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PDI compliance
PDI is just another example of Ernest Doe's excellent customer care. This includes a full Pre-Delivery Inspection (PDI) complying fully with the manufacturer's strict guidelines on specific garden machinery ranges.
Experience and advice
Calls to actions are made more personal with the use of real staff photos and advice quotes. This gives reassurance to the user.
Technical knowledge
Using the content management system, Ernest Doe can add technical specification tables, along with a data sheet for downloading.
High quality brands
Ernest Doe cement their reputation of high quality by offering only the most sort after brands. Customers can filter products by a number of options, including a chosen brand/manufacturer
Design highlights
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Design highlights - a helping hand, the product selector
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Content
- Edit images
- Edit text
- Edit slideshows
- Edit video galleries
- Embed videos
- Edit call to actions
- Edit contact details
- Process data feeds
Structure
- Edit navigation menu
- Add, delete pages
- Add, delete products
- Add, delete categories
- Add, delete courses
- Add, delete team bios
- Add, delete branch listings
- Drag & drop re-ordering
SEO
- Edit page titles (h1 tags)
- Edit meta data
- Edit Google descriptions
- Create XML feeds
Interactive
- External stock management software integration
- User accounts
- User & customer roles
- Manage discounts & promotions
- Manage payments
- Manage Downloads
- Process contact forms
- Process orders
We have been dealing with Rubious for over five years. In that time we have found them quick to respond and easy to deal with. We particularly like the fact that they know all the technical stuff but don’t confuse us with technical terms.
They are helpful, sort out things which are often outside their remit, and deliver cost effective websites which are easy enough for us to maintain. They have produced two main websites for us, plus four or five mini-sites, and most recently an online shop. In each case, the projects have been delivered on time, in budget and with the minimum of fuss.
Derek Marriott MSc, Marketing Manager
Ernest Doe & Sons LtdRead More from our clients
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