Inform Direct offer the perfect way to manage your company records via an online software service.
They approached Rubious to undertake a complete design overhaul of their public facing website. The website is an important information hub and is used as the main customer funnel for new sign-ups. The build and coding of the site also offers innovative features, with smart SEO landing pages and all in one navigation.
Design highlights
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Iconography
Icons were designed to segment the many services Inform Direct offer as well as individual benefits.
Flexi-content
Service information needs to be presented in a easy to read, yet interesting manner and this is where our "flexi-content" comes into play! Using the Content Management System, Inform Direct can build information pages to utilise any number of content elements, ranging from simple text areas to embedding videos, adding images, or customising a call to action. This allows Inform Direct complete control over page layout, customising it to suit the content.
Prompting Users
Strong call to actions prompt users to explore further, with the aim to install knowledge and trust about the product and services available.
Design highlights - an active blog
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Blog categories & archive
The blog plays a massive part in drawing new users and traffic to Inform Direct. The blog area is a huge resources so it needs to be easily navigated. Categories help define blog posts, and along with an archive and comprehensive search tool users can quickly find specific details.
Popular blog articles
Inform Direct are able to select their most popular articles and highlight them on certain pages.
Flexi-content call to actions
Amongst standard blog content Inform Direct can highlight other areas using a customised Call To Action box. They have the ability to specify a service, and alter wording and button context.
User engagement - comments
Users of the site have the opportunity to leave their own thoughts on a topic. This engagement with users helps Inform Direct form a closer relationship with its users. All comments can be vetted before they are chosen to be published.
Content management features include
Content
- Edit images
- Edit text
- Edit slideshows
- Edit video galleries
- Edit call to actions
- Edit contact details
Structure
- Add, delete pages
- Add, delete categories
- Add, delete blog posts
- Add, delete FAQs
SEO
- Edit page titles (h1 tags)
- Edit meta data
- Edit Google descriptions
- Create XML feeds
Interactive
- Process contact forms
- Integrated sign up process
- Integrated company formations form
We really enjoyed working with Rubious. They are fun and very professional. Rubious quickly understood the brief and had some great suggestions on how we could convey our key messages and better capitalise on the amount of traffic our blog content was generating. The final delivery of a new website was on time, on budget and met all our expectations. We will certainly ask Rubious to undertake further work for us. A great job – Thanks guys.
Henry Catchpole, Managing Director
Inform DirectRead More from our clients
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