Quantrills are specialist Employment Law and HR Solicitors. They approached Rubious to help them in re-imagine their website to provide an in-depth knowledge bank that was intuitive to use and highly accessible for both employers and employees. They had seen a large growth in mobile/tablet users and the existing site at the time wasn’t working well for them, so one of the core goals was to improve the user experience. The site has had a complete makeover, involving a review of site structure, article content through to visual presentation on desktop, mobile and tablet.
The site utilises an extensive but easy to use content management system enabling Quantrills to quickly create new and edit existing topic and articles pages. This combined with an online marketing strategy, allows them to constantly post new, fresh relevant law content and opinion pieces which benefits not only the users of the site but also boosts their search engine ranking, helping to improve and sustain engagement.
Design highlights - Topic Pages
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Quick page navigation
Due to the topics covered by the site some pages can contain a lot of content. A quick navigation dropdown was added to help users find content quickly. Selecting from the dropdown will scroll the user automatically to correct point in the page.
Content editing options
The site editor has a range of layout options when editing and inputting new content using the Content Management System. This can range from single column text to multiple column text, images and styled lists and tables.
Get Prepared - Iconography
Iconography was designed to aid the "Get Prepared" content section. This section is designed to allow users to quickly identify how they should prepare before they make contact.
Who to contact
Quantrills Solicitors pride themselves on strong relationships with their clients. The site promotes Quantrills' staff and shows real avatars to allow potential clients to put a face to the name.
Dynamic PDF creation
The site allows users to download any topic or article page as a PDF. This PDF is created on-the-fly and contains various branding elements to make sure even offline material is kept on brand.
How to...
A step-by-step guide on becoming a client can be toggled to show or hide on the site. This was designed to show how easy it is to engage Quantrills as your solicitor.
Social media share
Quantrills provide high quality, knowledgable advice and opinion on a variety of employment law subjects for both employers and employees. To allow this knowledge to reach as many people as possible users can share articles and topic pages they find interesting and useful using the social media share buttons.
Phone consultation
The site houses many ways for users to get in touch. One of them is a phone consultation form, this utilises a calendar format showing available dates and times for users to book with a specific member of staff.
Q&A
Part of the continent management system content editing features allows the site admin to create a knowledge bank of Questions and Answers. These can be used through out the site.
Design highlights - Article Pages
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Knowledge Bank article types
Within the Knowledge Bank there are many types of article pages posted, these are categorised to help users find what they are looking for. Each category also has a unique icon designed.
Call to Action
Articles and Topics have a different template, this article template utilises a sidebar where the Call to Action and related articles are shown.
Knowledge Bank search
A user of the site can search the extensive Knowledge Bank where all topics and articles are stored. Various filters and search options are available to aid the user.
Newsletter Sign-up
Users sign-up to receive details of Knowledge Bank & HR Updates and forthcoming events.
Design highlights - Settle Agreement form
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Save for later
As the form is extensive it is important to realise the user may not have time to complete the form in one sitting. To help with this the form utilises a "Save for later" tool, sending the user a link to come back and edit the form at a later date. The edit link remains active for 30 days.
Reassurance
It's important to offer reassurance to users when they are presented with a task such as form filling. Users can easily see how to contact a staff member to assistance if needed.
Editable forms
Using the CMS Quantrills even have control over what form fields are used. These can range from simple text fields to more complex date, time and even conditional logic triggered fields.
Stepped forms
Some forms are long and as such can look daunting to the user. To help users tackle forms we can present them in a stepped format. This has a positive effect on the user as it looks less daunting and they will think it will take less time to fill out - which in turns means they are more likely to engage.
Mobile responsive design
