Skinner’s Pet Foods are manufactures of complete dry dog foods with an excellent reputation already well established. Their original website had grown stale both visually and technically.
The site is a non-eCommerce product catalogue and information hub for dog owners. The site houses information about each individual product, along with helpful tips and information covering all aspects of dog ownership. The site also contains an interactive feeding guide for users to find out the ideal type and amount of food your dog should be receiving.
The new site was designed and built from scratch with current brand guidelines taken into account. New styling elements and iconography was created outside of the brand guidelines proved to be a hit and these were then transfer to packaging and other offline mediums.
Design highlights
Click a beacon to learn more about the features of this website
Interactive feeding guide
Users of the site can use this simple interactive feature to find out the ideal type and amount of food your dog should be receiving. Entering and selecting their dog's type, size and age.
Food filters
Food filters allow users of the site to quickly narrow down the products on offer.
Resources
The site acts as an information hub for dog owners. FAQs form a key aspect, along with a large amount of articles within the site's blog and resources area.
Reviews
Reviews are key in re-enforcing a product's viability to a user. The site allows customers to submit a review. To make these a little more interesting reviews are presented as "Dog Tales", allowing passionate dog owners to really promote their love of the Skinner's food and their dog at the same time by posting a photo to accompany their review.
Individual tooltips
Tooltips give extra information to the user of the site, which would otherwise clutter the page. Tooltips appear on nutritional and analytical information as well as dog benefit icons.
Mobile responsive design
