Skinner’s Pet Foods are manufactures of complete dry dog foods with an excellent reputation already well established. Their original website had grown stale both visually and technically.

The site is a non-eCommerce product catalogue and information hub for dog owners. The site houses information about each individual product, along with helpful tips and information covering all aspects of dog ownership. The site also contains an interactive feeding guide for users to find out the ideal type and amount of food your dog should be receiving.

The new site was designed and built from scratch with current brand guidelines taken into account. New styling elements and iconography was created outside of the brand guidelines proved to be a hit and these were then transfer to packaging and other offline mediums.