A great website deserves to be found
Improving your website’s ranking for specific keywords can help increase relevant visitor numbers and enquiries
Your site looks great - now let's get some customers
Having the most attractive, useful website in your field just isn’t enough. If consumers don’t see it in their search engine results, your business will get lost in a sea of other options. Effective search engine optimisation (SEO) is vital to gaining the increased exposure and customer base you need to grow your business.
Having your site show on page 1 results for a relevant keyword/phrase is the goal, increasing the likelihood of engagement.
Targeted, relevant visitors will spend more time on your site, this enhances their trust in you as a company and chances of a conversion.
Return on Investment
SEO provides trackable & quantifiable results. Comprehensive analytics with the ability to drill down to demographic & other engagement metrics.
Start with organic optimisation and the results will improve over time
There is no magic way to get to the top of search engine results. All Google is looking for is great content in a format that is easy for them to identify and index. Luckily all the websites Rubious builds are super Search Engine Friendly meaning all you need to do is provide great content!
Obviously it is not quite so simple, as there is some thought and strategy needed for this content. We need to think about your business and its customers - in particular who you want to target. Which people are going to be the most valuable leads? It is all about adding relevant content targeted to that audience.
Content is King
It's no longer about stuffing keywords into your text. Google wants to give its users the most relevant, useful search results, so add engaging and useful content to your site. We will do the rest.
The more a keyword is searched for, the more competitive it will be. For this reason, we suggest looking for the 'long tail' results that will have fewer hits but more targeted and active visitors.
Advertising & PPC management
Pay Per Click (PPC) advertising is an internet marketing activity aimed at increasing visitors to your website more quickly compared to organic SEO. You create a PPC advert that is displayed above or alongside the organic results in a search engine results page - see below.
Great for all budgets
You control when your advert is displayed by defining the keywords that trigger your advert. The beauty is that you never have to pay to show your advert. You only pay if a visitor clicks and visits your website.
Effective, "instant" results
As soon as you start your PPC campaign, your ads will begin showing in Google. This is a great quick start for a new website or new product, where organic SEO would take longer.
Online advertising can take many forms, all with their own advantages depending on your target audience and industry.
If a visitor leaves your site after browsing your products but not purchasing, delivering retargeting ads to them on future sites they visit can tempt them back.
Advertise on LinkedIn when your product is particularly suited to those looking for a job or networking with likeminded professionals.
Products aimed at consumers do particularly well with Facebook ads, and you can choose a very specific target market for your advertising.
Tweets that show up in the timelines of those who are most likely to act on your advert.